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2020新中產人群消費和媒介行為趨勢報告

日期:2020-12-03 15:12:18 | 人氣:694

麥肯錫《2020年中國消費者調查報告》顯示中國中等收入人群的數量目前超過3億,并將持續上漲,預期到2025年將超過5億,涵蓋中國城市人口的一半以上,總可支配收入達到13.3萬億元,在這之中,新中產人群的規模將會隨之同步增長,由此可見,中等收入人群,包括消費觀念進化后的新中產人群的消費行為將在很大程度上決定中國經濟的發展脈絡。






































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